Contents
What you will learn ?
- What are the discount rates you should set to maximize revenue of your products?
- Optimizing prices with excel and python
- Customized pricing with python
- Customer analytics
- The different pricing strategies that you should implement for different products.
- The willingness to pay of customers
- how to fit the demand with the right response function
- How to differentiate products and pricing to different segments
- The concept of nesting in revenue management and how to apply it
- Retail
- Profit
- Data Science
- Python
Advanced Usage Of Excel 2023 Course Includes
- 13 hours on-demand video
- 38 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Requirements
- Basic Knowledge of excel
- Motivation to increase revenue and profits.
Description
Learn About Strategic Pricing and Revenue Management
In the late 1970s, US airline ticket prices were fixed, and everyone flew in the same class. American Airlines dominated. But, deregulation brought cheaper options like People Express. To fight back, American Airlines used smart pricing to win customers and make more profit.
This idea spread, changing how businesses set prices. Ford, Mariott, and even TV networks used it. Now, we have many products, so Excel isn’t enough. That’s where Python comes in. Don’t worry if you’re new to Python – the course teaches you.
In the course, you’ll learn:
Using Excel:
- About inventory and scarcity
- Different pricing methods
- What customers are willing to pay
- How to match demand and response
- Using product elasticity for prices
- Pricing for different groups
- Using nesting and rules
- How to optimize prices together
- When to markdown products
Using Python:
- Basics of Python, loops, and functions
- Predicting demand with math
- Pricing many products together
- Customized pricing
The course is divided into easy modules. Start with pricing concepts and then move to practical applications. Don’t worry if you’re new to Python – there’s a section to help you get started.
Who this course is for:
- Marketing professionals
- Sales professionals
- Revenue managers
- Brand Managers
- Entrepreneurs
- Supply chain professionals
Frequently Asked Questions
1. What is this course about? This course takes you through the evolution of pricing strategies, from fixed prices to strategic revenue management. It covers understanding consumer behavior, setting optimal prices for products, and increasing availability. Whether you run a business or launch products, this course helps you succeed.
2. How does the course cover pricing strategies? The course explores various pricing aspects, such as demand, willingness to pay, elasticity, and segmentation. It explains strategies like product differentiation and nesting. Excel is used to teach concepts like inventory perishability and different pricing strategies.
3. How does Python come into play? The course introduces Python for pricing and revenue management. It covers Python basics, fitting demand curves, multi-product optimization, and customized pricing. Even if you’re new to Python, the course guides you step by step.
4. What will I learn with Excel? Excel modules cover understanding inventory perishability, pricing strategies, customer willingness to pay, demand response functions, product elasticity, segment-based pricing, and optimization techniques like Littlewood’s rule and EMSR.
5. How is the course structured? The course is designed for experiential learning. It begins by explaining pricing concepts, followed by hands-on applications through optimization. If you’re new to Python, don’t worry – there’s a fundamental Python section to help you get started. The course emphasizes interactive learning, with code explained and written together with you.
Price & Validity
Actual Price : Rs.2499/-
After 100% Discount : Rs.0/-
Valid for First 1000 Users or till the last date. Hurry up before it closes
Note : Udemy Courses listed here are offered FREE only for first 1000 users or are limited by a date. If the 1000 users limit or last date is completed, the course becomes paid.
